OE/PSI – Private Strategies for the Internet

Adobe, which is famous for its image and video editing softwares, is also the company that offers the Flash technology. Flash is utilized in millions of websites and it is the technology that enables videos to be viewed online.Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.Users will no longer be restricted to viewing videos on the PC and phones. It will be possible to watch the same videos on TV screens once flash technology is TV-compatible. Later in 2009, you should be able to find TVs and set top boxes which support the Flash format on shelf racks in the US, as Adobe CEO Shantanu Narayen predicted.Bud Albers, the CTO of Disney, said that his company supports the idea of extending Flash to televisions. He commented that "Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go."Flash is Adobe's most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash."I can't imagine what could be more important on a television than high video quality." Microsoft's Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.